As the Iowa State University Meredith Digital Apprentice for 2016-2017 school year, I work exclusively with Meredith's Digital Brands, including but limited to: More.com, Fitnessmagazine.com, Shape.com and BHG.com. I assist with generating both aggregate and original online content across these sites and I have learned techniques and tools to find and monitor trending topics online, mine various social media such as Instagram, Twitter, YouTube and write up to 20 stories per week.
Managed, created, edited and generated social media content for Meredith Corporation's fashion and beauty website. Wrote trending and evergreen stories for editorial and social use. Prepared and edited images for use across social media channels, as well as writing social copy and scheduling social posts. Watched social media trends and re-vamp website for new creative direction. Edited current and upcoming content and optimized for social use.
I assisted with developing and designing online content for the Garden and its affiliated campuses to promote the institution as a local cultural attraction. My tasks included creating online content before, during, and after special events, educational programs, and membership activities, as well as community outreach and engagement across multiple platforms.
As Trend Magazine's fashion editor for the Fall 2016 issue, I pitch editorial ideas and concepts and edit all fashion-related for the magazine. I incorporate my vast knowledge of editorial protocol and expert writing skills to effectively communicate with my team to create the best magazine at Iowa State University.
I oversee all advertising partnerships and outreach to new brands, businesses, and boutiques for advertising opportunities for the Spring 2016 and Fall 2016 issues of Trend Magazine. I find advertising placements for print and digital platforms and I meet all advertising goals for the semester. In addition, I oversee all my committee and assign weekly tasks.
As a Student Assistant at the Writing & Media Center, I worked as office support staff to maintain the daily functions of the Writing & Media Center and supported other students in their academic pursuits. I provided reception and other support functions for the Center such as greeting visitors, answering phones, entering data, and providing general academic resource and referral information. I also contributed to special projects that included marketing, outreach, and more.
As part of GREC, I facilitated opinions-based content throughout Letters magazine, the only Iowa State University publication catered to the Greek community at large.
As the advertising co-director for Ethos, I worked closely with local companies in Ames to get advertisements for the publication. I also helped contribute article ideas for the Spring 2014 issue, and assisted in promoting Ethos' brand across Iowa State University's campus.
French is my second major and of my life's true passions. In spring 2015, I traveled abroad to Cannes, France to hone my French skills to the point of fluency. I was placed into the highest French class, and traveled around the country and within the European Union. Whenever I reflect on my time abroad, I crave a glass of real French wine and the crunch of a freshly-baked baguette.
My first foray into the agency side of media, marked by insertion orders, client calls and never-ending flowchart revisions. I help negotiate, buy and plan media on behalf of our advertising clients, all while contributing to the agency's overall success through excellent communication.